Bodyarmor paints itself as a healthier sports drink alternative to giants like Gatorade. The sports drink industry persuades average consumers to believe these beverages will enhance athletic ...

Learn how Kobe Bryant’s smart investment in a sports drink startup transformed into a $400 million success story and what it ...

Kobe Bryant's $6 million investment in BodyArmor turned into a $400 million windfall after Coca-Cola's 2021 acquisition of ...

Knicks Star Jalen Brunson Joins Forces With BODYARMOR In Multi-Year Partnership Jalen Brunson Joins Forces With BodyArmor ...

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Coca-Cola Co. is buying full control of BodyArmor for $5.6 billion in a deal that values the sports drink brand at about $8 billion, according to people familiar with the matter, amping up a ...

It seems NBA hall-of-famer Kobe Bryant showed as much hustle in the boardroom as he did on the basketball court. In 2013, the Los Angeles Lakers guard acquired a 10% stake in sports drink startup ...

The mega grocer expects to see more niche and ethnic snacks, high protein foods and unique textures in the new year.

The Dunkalette, for its part, combines coffee milk and espresso. The addition of coffee milk to the drink meant that Dunkin' had to not only market the Dunkalatte across the United States ...

Today, Saturday, September 28, is National Drink Beer Day, or National Beer Drinking Day, according to some. A chance to celebrate the third most popular drink on the planet after water and tea ...

Is diet soda worse for you than regular? Dr. Gupta explains the science ...