The New Standard jeans are made from heavyweight, 13-ounce, decadently inviting 100% Japanese cotton. “They feel really comfortable, soft and pre-broken-in,” one tester said. Like most all ...

But that's of limited help to you as a consumer if you're just ordering a pair of jeans off a retailer's website. "If you really want to be confident of the traceability of the cotton in your ...