In June 2024, GM injected another $850 million into Cruise, bringing its total spend on the company since acquiring most of Cruise’s shares in 2016 close to $10 billion. In September, Elshenawy, president and chief technologist of Cruise, threw a huge party for Cruise staffers that some read to be a sign that the company was moving forward.

About 88% of remaining employees are in engineering or related roles, and impacted employees were given 60 days’ notice.

General Motors Co. is cutting almost half of the workforce in the Cruise driverless car unit, according to an internal memo and people familiar with the matter, part of a previously announced plan to halt robotaxi service and absorb the operations into its broader business.

Cruise, the San Francisco-based autonomous vehicle company that suspended operations in December, is laying off nearly half its staff after General Motors completed a full takeover of the company. GM,

General Motors' Cruise robotaxi unit laid off approximately half its workforce Tuesday, as the automaker completed a previously announced plan to buy out remaining investors and refocus on self-driving cars for individual owners.

The robotaxi business is largely being abandoned in favor of autonomous technology for personal vehicles—specifically, GM’s Super Cruise system, which it has installed in many of its newer models. GM’s shift to Super Cruise is two-fold: First and foremost,

Defunct robotaxi company Cruise has begun to lay off employees today, sources tell The Verge. The layoffs come two months after General Motors said it would no longer fund Cruise, and would instead shift its spending toward advanced driver assist and personally owned autonomous vehicles.