We are confident in the quality of our alternative currency offering for clients as we continue efforts to reach a new Nielsen agreement with reasonable economic terms.” Paramount had signaled ...
On October 1, Paramount Global’s contract with ratings provider Nielsen expired without a renewal agreement. As a result, Paramount Global networks including broadcast network CBS and such cable ...
Paramount Global is getting ready to smack Nielsen with a ruler. Paramount Global has told both its ad-sales staff as well as executives at prominent media-buying agencies that it is very close to ...
Are you a print subscriber? Activate your account. 1 hour 32 min ago By Ad Age Staff - 2 hours 47 min ago By Brian Bonilla - 3 hours 15 min ago By Ad Age and Creativity Staff - 3 hours 52 min ago ...
Paramount Global’s partnership with Nielsen, on hold since Oct. 1, challenges Nielsen’s ratings measurement dominance and highlights how the upended TV ecosystem is impacting the advertising ...