SMAC Entertainment represents Deion Sanders, produces his show and has paid hundreds of thousands of dollars to his players.

The Colorado Buffaloes football team, under the leadership of Deion Sanders, has faced intense scrutiny and high expectations ...

Colorado football excels in NIL deals by leveraging media, branding, and financial opportunities for athletes under Deion ...

T he Colorado Buffaloes football team is riding high after an impressive 34-7 victory over Arizona, a game where their ...

A faceoff at Allegiant Stadium between college football’s most storied program and its most attention-grabbing team is a ...

Deion Sanders is never one to shy away from addressing criticism directly, and that was on display after Coach Prime's Colorado registered a 34-7 victory over Arizona.

Colorado is a much more complete team than a year ago. Part of that is thanks to a much-improved defense allowing just 21.9 ...

Coach Prime and Paul Finebaum have been going at each other this 2024 college football season. So far, the ESPN analyst and the Colorado head coach have taken turns jabbing at each other.

While the former President is usually known for his measured words, this time, his loyalty to the Arizona Wildcats came ...

Call 'em The Odd Couple. In a lot of ways, probably most ways, these two couldn't be more different. But in some ways, ...

Following Saturday's dominant win over the Arizona Wildcats, Colorado football head coach Deion Sanders looked back at his ...

BOULDER, Colo. – Shortly before kickoff this year at Colorado home football games, the stadium starts to buzz with various celebrity guests and crew for “Coach Prime” Deion Sanders.