Bing is using a clever new trick to convince users into thinking that they're using Google by changing the look of the site.

Microsoft faces backlash after Bing mimics Google's interface, sparking criticism from Google Chrome's security chief.

If you can't beat 'em, just imitate their branding, hide yours and hope they don't notice It looks like Microsoft has come up with a new trick to keep those who accidentally end up on Bing from leaving for Google: Simply mimic the look of Google's homepage and hope no one will notice.