Activision is once again in trouble with fans over generative AI. Just one week after it admitted to using generative AI in ...

Are you excited for Crash Bandicoot Brawl, Guitar Hero Mobile, or Call of Duty: Zombie Defender? You might not want to be.

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Activision's social media post advertising a new entry in the Guitar Hero series is market research for a game that doesn't ...

Activision appears to be fully embracing AI production, as it recently confirmed some assets in Call of Duty: Black Ops 6 — ...

Ads for four possible Activision mobile games allegedly contain AI-generated assets, and players aren't happy about it.

Guitar Hero, Call of Duty, and Crash Bandicoot have become part of Activision Blizzard's campaign to gauge player interest in the new games.

采用AI生成的广告设计不仅具有创意，而且在市场调研上也显得极具前瞻性。动视利用这种方式，可以快速收集海量玩家的反馈，以便在新作开发时迎合他们的偏好。例如，在玩家填写的调查问卷中，动视能够了解他们对不同游戏元素的看法，包括游戏机制、剧情设定、美术风格等。这为保证新作的吸引力与市场竞争力奠定了基础。

Game maker Activision Blizzard confirmed that some of the visuals inside some of its most popular titles are generated by AI.

Adverts for Guitar Hero Mobile, Call of Duty: Zombie Defender and Crash Bandicoot Brawl have recently been appearing on the ...

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An AI disclosure has been added to Steam pages for "Call of Duty: Black Ops 6" and "Call of Duty: Warzone," confirming what ...